Locally Made Furniture South Africa
Eco furniture design – Woman and Home Magazine 2018
Feature – A DIY project inspired a family-run business
Woman and Home Article
TAMERON HARALAMBOUS, 36, and husband PETER, 37, from Claremont, co-own Eco Furniture Design. They have three children. Tameron says:
THE IDEA To save a few bucks, Peter, who worked in textiles, made a baby changing table for me in 2009, using free reclaimed timber from a hardware store. It was beautiful, and eco-friendly, as it was upcycled wood. I was already an entrepreneur, running a team-building biz with my mom, so I recognised the prospect of a start-up in front of me: a furniture company using sustainable materials. Friends and family loved the idea of bespoke eco-friendly furniture, so we used savings to set up.
WHAT HAPPENED NEXT In 2010, we created a workspace in our garage, and hired our first employee who we sent for training with a carpenter. When I wasn’t doing flexi-hours at my other company, I was sanding and painting our furniture, while Peter dealt with our sales after finishing up at his day job. I used a free platform to build a basic site, selling our ready-made items from here via e-mail orders, as well as on Gumtree. It wasn’t long until custom requests came in! In 2012, we were accepted to be part of the Furntech incubation programme, a training centre for furniture-making start-ups. That’s when Peter and I took on Eco Furniture Design full-time. We got our first official workspace at Furntech, and use of their machinery. Over the two years we were there, we learnt so much about the manufacturing process, which helped to up our game. We also shared a rented retail space at The Old Biscuit Mill with my dad’s homeware business.
HIGHS In 2016, we received the National Skills Development Award at the South African Small Business Awards. We were thrilled the category was created just for us to recognise our efforts in employing unskilled workers and then training them.
LOWS Exporting wood furniture abroad has been tricky, as there are many new considerations, like how the material will respond in a new climate, and ensuring the wood is kept bug-free without toxic pesticide use. We’re testing the water with a range of smaller items, such as tea trays, created with a team of technicians.
WHERE WE ARE NOW We rent two factory spaces in Ottery to keep up with demand. Most sales come via our site, but we do rent a bigger retail space in Woodstock now, and deliver nationwide. We’re doing well enough to support ourselves and 30 staff. Working with a spouse can be trying, so it’s best to define clear roles. I handle marketing and product lines, while Peter manages staff, runs factory production and does quotes. We make a great team and, with a young family, it’s ideal to have flexibility as entrepreneurs.
BEST ADVICE WE’VE EVER HAD Stick to a company ethos. If you compromise on quality or the ethics behind sourcing materials, your integrity is put at risk.
BUSINESS IN FIGURES
Launched 2010
Start-up costs R5 000
Turnover 32,5% up in the last year
Website ecofurnituredesign.com
START-UP BREAKDOWN
Equipment R3 000
Marketing R2 000
https://www.womanandhomemagazine.co.za/
Woman and Home Article
From Eco Furniture Design:
The Advantages of Investing in Locally Made Furniture in South Africa
In recent years, there has been a growing trend towards supporting local industries and businesses, and the furniture sector is no exception. With a myriad of benefits associated with buying locally made furniture in South Africa, consumers are increasingly turning to local artisans and manufacturers for their furnishing needs. From economic advantages to environmental sustainability and community support, here are some compelling reasons to invest in locally made furniture.
1. Economic Stimulus: Supporting local furniture makers and manufacturers contributes to the growth and development of the South African economy. By purchasing locally made furniture, consumers help sustain jobs and livelihoods within their communities, fostering economic stability and prosperity.
2. Quality Craftsmanship: Locally made furniture often boasts superior craftsmanship and attention to detail compared to mass-produced imports. Skilled artisans take pride in their work, using traditional techniques and quality materials to create furniture pieces that are built to last. From handcrafted joinery to exquisite finishes, locally made furniture exudes a level of quality and authenticity that is unmatched.
3. Customization Options: One of the key advantages of buying locally made furniture is the ability to customize pieces to suit individual preferences and requirements. Local artisans and manufacturers are often more flexible and responsive to customer requests, allowing for greater customization in terms of design, dimensions, materials, and finishes. This ensures that each piece of furniture is tailored to the unique needs and tastes of the customer.
4. Environmental Sustainability: Choosing locally made furniture is also a sustainable choice from an environmental perspective. By minimizing transportation distances and supporting local sourcing practices, locally made furniture helps reduce carbon emissions and environmental impact associated with long-distance shipping and production. Additionally, many local furniture makers prioritize sustainable practices and materials, further enhancing the eco-friendliness of their products.
5. Unique Designs and Innovation: Local furniture makers often draw inspiration from their surroundings, cultural heritage, and artistic influences, resulting in unique and innovative designs. From contemporary interpretations of traditional styles to cutting-edge modern pieces, locally made furniture offers a diverse range of designs that reflect the creativity and ingenuity of South African artisans. By purchasing locally made furniture, consumers can add a touch of individuality and character to their living spaces.
6. Personalized Service and Support: When buying locally made furniture, customers often benefit from personalized service and support from the artisans and manufacturers themselves. Whether it’s discussing design ideas, selecting materials, or arranging delivery and installation, local furniture makers are dedicated to providing a seamless and enjoyable purchasing experience. This personalized approach fosters stronger relationships between customers and makers, enhancing satisfaction and trust.
7. Preservation of Cultural Heritage: By supporting local furniture makers and artisans, consumers contribute to the preservation of South Africa’s rich cultural heritage and artisanal traditions. Many local furniture makers draw inspiration from indigenous crafts and traditions, incorporating elements of local culture and heritage into their designs. This not only celebrates South Africa’s diverse cultural identity but also ensures the continuity of traditional craftsmanship for future generations.
8. Community Impact: The purchase of locally made furniture has a positive ripple effect on the community as a whole. By supporting local businesses, consumers help create vibrant and resilient communities where artisans and manufacturers thrive. Local furniture makers often reinvest their earnings back into the community, supporting local schools, charities, and social initiatives, thus strengthening the social fabric of South African society.
Conclusion: In summary, the benefits of buying locally made furniture in South Africa are manifold. From economic stimulus and quality craftsmanship to customization options and environmental sustainability, locally made furniture offers consumers a myriad of advantages. By choosing locally made furniture, consumers not only invest in high-quality, unique pieces for their homes but also contribute to the growth and prosperity of their communities and the preservation of South Africa’s cultural heritage.
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